Digital revolution or digital sell-out?

The #future is bright and the future is full of exciting stuff.
All the #cool things you can dream of, all the gadgets and the other things that will make you feel like the chief of all things. Everything on a finger tip – that is what you already get today. And tomorrow? You will get anything before you even think that you want it…
So and there is the #problem : in the one part there is it your #impulse for everything. In the other part you don´t need these impulse anymore because every #algorithm knows you better as then you. And if you want something else – will you still get it?
For now it is a thing about online #shopping , #socialmedia and things like that. You know that already, may you use it every day.
But in the future it is more than things will be delivered at home: it will be about your ways, about your parts to #drive and your #destinations . But what exactly is so interesting on it?
So lets have a look what kind of #data that could be and if this is really worth something:
1) They will know in which car you will drive
2) They will know where you stop and if you leave the car
3) They will know which #destinations and which #POIs you are look and reching for
4) They will know how much and how long you drive (more highway or more backroads)
5) They will know who you´re calling with and how often (may they know what you´re talking about…)
6) And when you´re mirroring your #smartphone with your car: can you exclude, that they will exchange all data?
7) What happens when you´re using the in-car internet-connection?
8) What data they can see and save with all the assistance systems (example: for not sleeping during drive) is absolute not transparent…
So and what are this data worth?
When I know what car you are driving (#Van for family, #SUV for older people and so on) and what places you are about to visit and where you are stopping I can recommend things: after a two hour #highway drive you may like to drink a #coffee : So I give you a 10% off with a code from inside the car. And another two hour laters, between 11am and 2pm I will give you a 15% off for a #pizza in my #restaurant in the near for one and another 15% off for the second person.
Are you driving often the same or nearly the same route? Then I give my #commercial partners a go after you started with your car: So they can cook the coffee and prepare the pizza.
So what am I ready to pay for those datas? When you are working in a customer orientated company, you may know that more customers means more money to earn. And you can nearly exact calculate how much #customers will come.
And when you are using the #internetofthings, will say “smart #shoes ” I can calculate when you need new shoes, and an hour before you pass my shoe store I will send you some #radio stuff about #health , walking and shoes. And fifteen minutes before you pass I will recommend you my store for very good shoes and I am sepcialised for healthy #walking (of course). And when you hear, that you will get a 10% off: Would you try it?
And at least, the carmanufacturer can plan with more business services, like maps or #gasoline or coffee or something we are not able to think about… 🙂
So welcome this bright future and welcome the 10% cheaper coffee.


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